Digital & Print Program Book & Online Advertising

The Festival Program Book

  • A full-colour, perfect-bound A4 publication - mailorder and download

  • The book is a performance program for the whole festival and includes articles and essays

  • Complimentary printed copies of the program will be sent to our Donors, Partners & Gold Members

  • The program book will be distributed for display throughout the Yarra Valley, our Partners (e.g. RACV Club)

  • A digital edition of the program book will reach patrons via email marketing, social media and on our website, for a total readership of more than 20,000

Reach 'Cultured Affluentials'

  • Our audience is young: 45% under 45

  • Affluent - more than xx % have household incomes in excess of $150,000 p.a.

  • Philanthropic - 79% support charitable causes

  • Educated - xx % have advanced degrees

  • Active - more than 90% attended theatre, concerts, museums in past year

  • Travel - 55% of 2019 attendees live outside of the Yarra Valley region

  • xx use arts/cultural activity as opportunity to spend time with family and friends

Advertising Dimensions & Rates

Email for more information

Allow bleed of 10cm on left and right sides due to gutter

Full Page

Half Page Vertical

Half Page Horizontal

Quarter Page Vertical

Email for more information

Allow bleed of 10cm on left and right sides due to gutter

Full Page

$2000 plus GST

Half Page Vertical

$1000 plus GST

Half Page Horizontal

$1000 plus GST

Quarter Page Vertical

$600 plus GST

Premium Positions

Outside Back Cover

$4000 plus GST

Inside Front Cover

$2500 plus GST

Inside Back Cover

$2500 plus GST

Two-page interior spread (spread to be created as a one-page file - not two separate pages)

$4000 plus GST

Ad File Formats

  • Mac platform compatible

  • High resolution Adobe Acrobat PDF, print ready, 300dpi, CMYK

  • Include all fonts (including screen and printer fonts)

  • Include all support files (logos, photos, illustrations

  • Images used in ad layouts must be 300dpi or higher

Additional Opportunities

Festival Offers Email: $500 plus GST

Reach all festival attendees with a custom message and discount offer.

Payment / Questions

Space reservations and payment are due by September 1, 2020

Full payment (100%) due upon receipt of invoice once contract submitted

Cheques made payable to Gertrude Opera

Please submit agreements no later than Sept 1 to address below, or call for more information

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Level 2, 417 Collins Street

Melbourne VIC 3002


PO Box 529 

East Melbourne VIC 8002


© Gertrude Opera 2020

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